MAC makeup (originally known as Makeup Artist Cosmetics) is a
Canadian cosmetics brand developed by Frank Toskan and Frank Angelo. The
Toronto-based duo originally created this line for professional makeup
artists who worked in television, film, theatre and fashion, and began
promoting the product by giving free samples to prominent makeup artists
in these industries. The quality and effectiveness of the products
quickly became a favorite and in 1991 the first store opened in New York
City.
MAC
makeup is known for its innovative formulas, extensive color palette,
professional results and of course the company's dedication to social
causes. After creating the very successful MAC AIDS fund, the VIVA Glam
line was launched where every penny of the profits from a select line of
lipsticks and glosses are donated to back to the charity. Mac Makeup
is also heralded for its 100% cruelty-free ingredients, as well as
their recycling program where customers can return used bottles for a
free lipstick or eye shadow.
MAC relies on little advertising
compared to its competitors like L'Oreal, Cover Girl and Maybelline, yet
the brand now has a cult-like following who swear by their products. So
what are MAC makeup products really like? Here is a review of some of
MAC's most famous products.
MAC Lipstick
MAC's lipstick range
has to be one of the most extensive on the market. Customers can choose
by color or shade (frost, crèmesheen, dazzle, amplified, etc.) to find
the perfect lipstick. The heaviness and texture does vary by finish, but
for an all-around lightweight yet creamy finish, go for the cremesheen
or luster finish. Your lips feel moisturized but you don't experience a
waxy, heavy feel that most lipsticks have. Another bonus of MAC
lipsticks is they don't have a horrible taste like some on the market
who use cheap and/or animal based products, which give that oily feeling
and taste.
MAC Lipglass
Lipglass
is a fitting name for this gloss because its high sheen actually makes
the lips look like they are made of glass or ice—perfect for "notice me"
lips. When the brand launched, Lipglass was only available in clear,
but now the collection has expanded to include a multitude of shades and
finishes. Clear Lipglass can be layered on heavy or thick, so you can
control the amount of sheen. It's also great for mixing with powder
pigments and used as a lipstick. The only downside to the classic
Lipglass is that it is super-sticky and after a long day if you have
worn it over lipstick you may notice that you have ‘bleeding' of the
color around the lip line (so it's best to wear it on its own). However,
the Cremesheen Glass is creamy and non-sticky with some interesting
shades, including ice blue.
MAC Studio Tech Foundation
Mac
Makeup has a whole range of foundations including
the essential mineral-based line, but one of their classic foundations-
Studio Tech- is still a bestseller and a great option if you want better
coverage than a mineral makeup but all of the gentleness. Studio Tech
goes on with a sponge applicator (provided) like a light cream, but once
on your skin transforms into a silky light powdery finish that has
amazing coverage. The only downside to this foundation is that it
provides a very matte finish, which is great for people with oily skin
but not ideal for those who like to have a natural sheen.
MAC Studio Fix Lash
MAC
has launched several mascaras all with their own unique benefits, but
the Studio Fix Lash is considered a modern day classic. It has a
mousse-like formula that adds dramatic length and volume, and it also
makes lashes appear denser as it fills in sparse areas. It is
non-clumping and doesn't run or flake off throughout the day.
Considering that cheaper supermarket brands are now an average of
$10-$12, paying $14 for a truly professional product is a steal!
MAC Makeup: Developed for Professionals, Loved By All
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